5 Reasons Why Women Love Jewelry!

Admin M-Diamonds - Wednesday, June 13, 2018

It’s a major anniversary for a couple, and the woman eagerly anticipates the gift her SO is going to give her – will it be diamonds, a dress, sexy lingerie? What? And in walks the man with a blender…”because she loves her smoothies!” NO! Her face just dies when she receives the gift, and it’s all downhill from there…

Men, if you are reading this, and you’re looking for a suitable gift for that lovely woman in your life, then look no further. Just walk into one of the beautiful jewelry stores in Albuquerque and pick her out a piece of jewelry that is sure to take her breath away. You wonder if she needs jewelry, or will it be the right type of jewelry, or whether that particular occasion warrants something as flashy as jewelry – well, don’t think too much about, and just get her the jewelry, because women LOVE to receive jewelry as gifts. Here’s why:

  • 1.Jewelry makes women feel special – no matter how small the piece of jewelry, a woman will feel special when she receives it, because it shows that you have felt the need to get her something precious, because she herself is precious to you. Also, her girlfriends are sure to ask her about it, and she will feel more special talking about how much she is loved by you! That will then boost her confidence and self-worth phenomenally.

  • 2.Jewelry has high value – though they won’t say as much, women do feel touched when you have spent a considerable amount of money on a piece of jewelry for them. It is more to do with the value you ascribe to getting her a gift, rather than the actual amount you have spent on the jewelry. A trip down to any Albuquerque jewelers should present you with a plethora of jewelry pieces in all affordable price ranges. It is also not lost on them that the particular ring or necklace is a considerable investment in the long run, and therefore that much more priceless.

  • 3.Bling goes with everything! – a woman can never have too much jewelry. Get her a lovely necklace and you will immediately see her planning the outfit that would really highlight it and the perfect occasion to wear it! She is going to use every single piece of jewelry she owns and is going to have a beautiful story to tell about each one, and therefore a piece of jewelry as a gift from you is definitely going to get worn a lot, and talked about just as much.

  • 4.So many choices – unlike any other gift that will easily have you stumped, it is not hard to figure out what the lovely lady in your life would prefer. There are countless choices when it comes to picking out jewelry, be it in designs, stones, metals, types etc. You have a wide dazzling array to choose from and, whatever you pick out in the end, you can never go wrong.

  • 5.It is not practical – finally, men, something you must never forget, is that women DO NOT like to get practical gifts. That blender or garden shears you bought her, however timely or necessary they may have been, will come back to haunt you for the rest of your life or relationship, whichever ends first! Unlike men who prefer to get things they would use, women like to receive pretty things, and jewelry is the prettiest, most flattering thing there is.

So, get yourself down to one of those Albuquerque jewelry stores and pick out a nice necklace or a lovely ring with a beautifully set stone in it, or even a whimsical little bracelet with beautiful charms that hold some meaning or significance to your relationship or her personality – and watch her eyes light up with joy and love for you and the love you have for her!


Platinum Palladium White Gold

Admin M-Diamonds - Tuesday, October 17, 2017

Don’t Know How to Choose Between Platinum, Palladium or White Gold for an Engagement Ring?

These Pointers will help your decision

I’m a very lucky gal in that I get to play and see all kinds of magnificent jewelry pieces on a daily basis and having been in the jewelry business for 20 years, I’ve seen how different kinds of jewelry wears over time. I have noticed many customers who come in to Mark Diamond’s Jewelers requesting white gold for their engagement rings either have done their research and really know that’s what they want or they’ve been shopping elsewhere and have been grossly misinformed about the other noble metals.

Traditional metals that are used in jewelry are part of the “noble metals” group; the platinum group, silver and gold. These metals contain several metallic chemical elements that have outstanding resistance to oxidation, even at high temperatures.

Since pure 24k yellow gold is naturally yellow, it has to be alloyed with other metals in order to make it “white gold”. For instance 14k white gold can be alloyed with silver, palladium and nickel in order to make it “white” in appearance. Although all white gold is typically plated with a rhodium finish, this plating will eventually wear off and will need to be re-plated.

However a pro to owning white gold is that it is a much less expensive alternative to platinum and it scratches very differently. Every scratch made in gold actually removes metal like taking your finger nail and scratching a piece of chalk. You end up with chunks of chalk under your nail.

Palladium is slightly harder than platinum on the Mohs scale and is slightly more scratch resistant than platinum. Compared to platinum, palladium jewelry is generally less expensive (about 0.6-0.8 times) and more in line with the cost of gold jewelry.

Another thing to look at is the density of the metals themselves. Platinum is very dense per volume compared to palladium. The weight of a finished piece in platinum is much higher (and therefore more costly) than the same piece made in palladium.

A downside to owning palladium vs. white gold rings is that white gold rings are typically harder and more scratch resistant than palladium rings because of their alloy composition.

Why isn’t palladium jewelry more popular since it offers such great luster which enhances gems?

Platinum is much rarer than both gold and silver — so rare, in fact, that all of the platinum ever mined could fit into your living room. Palladium, well it is even rarer than that!

Well firstly, palladium is typically more lightweight and doesn’t offer that usual feel of durability or heft that platinum or gold offer. Secondly, most bench jewelers are not very well versed in working with palladium. It has slightly different properties for casting and soldering that many jewelers do not have experience with and therefore often prefer to avoid.

Here at Mark Diamond’s Jewelers however, our bench jeweler knows how to work with palladium and actually wishes there was more of it out there.

Now knowing the pros and cons of each, well personally, I’m a platinum girl. I love the feel of it and how well it wears. Of course my husband still remembers to this day that he bought my ring when platinum was the highest per oz it had EVER been!

In order to keep the cost down, 14k or 18k white gold is definitely the most popular, however keep in mind, depending on the wearer depends on how often you will need to maintain it by retipping, rebuilding and/or re-plating.

Come into Mark Diamond’s Jewelers and we’ll show you the difference.


Michelle Diamond-Reece, Mark Diamond's Jewelers President



Make Your Gameday Outfit Complete with Your Team Colors!

Admin M-Diamonds - Saturday, September 23, 2017

As Fall rapidly approaches, images of leaves, sweaters, Pumpkin Spice Lattes and Ugg Boots flood Social Media pages, and America’s football teams rush their home fields in pursuit of the coveted Super Bowl Champions Title and the huge ring that accompanies it.

Most of us will never acquire a trophy with the majesty of the Jostens’ Ring, but fans can certainly show their support through many pieces of jewelry that can be worn year-round and not just through the Playoffs.

Just about every organization has licensed their logo to major jewelry manufacturers and all sorts of insignia, from charms to be soldered to charm bracelets, and watches that have team emblems on the face can be purchased.

For those who prefer to be subtler about their team spirit, fine pieces of jewelry can be designed into one of a kind creations. For Seattle Seahawks’ fans an oval shaped peridot surrounded by a halo of blue sapphires is an elegant design that will make a beautiful pendant, earrings, ring, or better yet, an entire ensemble.

Denver Broncos fans who also have an affinity for lesser known, but gorgeously unique gemstones can represent their pride with Carnelian, a bright orange, opaque stone that would make striking eyes in a bronco shaped brooch.

Also, for “America’s Team,” The Dallas Cowboy fan can slip on a beautiful, yet simplistic stackable band with alternating diamonds and sapphires that make a delicate accent while displaying the ultimate team spirit.

Whatever team is your home team, here at Mark Diamond’s Jewelers, we can create the most elaborate or most simplistic piece of jewelry to represent your love of the game!


Fia Bauer, Mark Diamond's Jewelers Team Member




Introducing Tacori Journeys, Your Journey Awaits!

Admin M-Diamonds - Monday, September 18, 2017

Introducing Tacori Journeys, Your Journey Awaits!

Most of you heard about our Tacori Journeys launch event a few weeks ago, but for those of you that didn’t or were unable to attend, here’s the exciting new scoop!

If the beauty in Tacori pieces wasn’t enticing enough, they’ve added an entirely new element to their name. With insider access to exclusive hotel prices and a travel voucher that can be applied towards savings on your stay, Tacori Journeys is just another way to create unforgettable memories.

Sound too good to be true? Too complicated? I promise it’s not! Here’s how it works: with each qualifying Tacori purchase, receive a Tacori Journeys travel voucher that can be used towards savings on destinations around the world. It’s that easy! Your Tacori Journeys travel voucher awards you membership points that allow you to deduct savings from your points balance to arrive at the lowest available discount rate. We would be happy to demonstrate some comparisons for you in our brand-new concept area.

We are all so excited about this because Tacori Journeys marries two of our favorite things, jewelry and travel, to help you make unforgettable memories. From the proposal, to walking down the aisle, to sinking your toes into the sand on your honeymoon, Tacori wants to help you mark the memorable moments of your life.

And Tacori Journeys is not just for engagement rings! With your qualifying purchase of Tacori fashion jewelry, you’ll also receive a travel voucher that you can use for that girls getaway you’ve been planning.

If you’ve visited our store, you know we have an amazing selection of not only bridal pieces, but also fashion pieces for special occasions or even every day staple pieces. So go ahead, buy that piece you’ve been eyeing to celebrate your recent promotion or just because! Your Tacori jewelry purchase can help you save on your next travel experience, and who doesn’t love a great getaway?!

We look forward to sharing the excitement with you during your next visit to Mark Diamonds Jewelers! Your journey awaits!

Alexis Deitch, Mark Diamond's Jewelers Team Member