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WHAT MAKES A DIAMOND ‘REAL’?

Nothing is more genuine than a diamond. That’s why a diamond is the perfect symbol to acknowledge and celebrate a relationship or moment
that is authentic and real.

Diamonds are NATURAL

Before there was life, there were diamonds. Born of molten rock and immense pressure, diamonds formed over three billion years
ago, deep within the earth’s mantle. They are truly a product of the earth.

Diamonds are NATURAL
Diamonds are PURE

Diamonds are PURE

Most gemstones have complicated chemical compositions. A diamond is comprised of just one element – carbon. Its atomic structure
is a perfect symmetrical lattice giving it incredible optical and physical properties. Fiery and brilliant, with a scintillating
sparkle, a diamond can disperse light into all the colors of the rainbow.

Diamonds are BEAUTIFUL

Humans have admired diamonds for more than 4,000 years, prizing them for their intense light, perfect shape and beauty. These
distinctive properties prompted many to believe they had mystical, supernatural powers. Man further reveals their natural
beauty, through precision cutting and polishing.

Diamonds are BEAUTIFUL
Diamonds are ENDURING

Diamonds are ENDURING

The diamond is aptly named, coming from the Greek word “adamas,” meaning invincible or indestructible. The lasting nature of
diamonds is a result of their incredible hardness, low reactivity to chemicals, resistance to radioactivity and high melting
point. Nothing can scratch a diamond – except another diamond.


WHAT MAKES A DIAMOND ‘RARE’?

Diamonds are a miracle of nature, created under ideal yet extreme conditions. Tucked deeply within hard-to-reach kimberlite pipes,
most will remain hidden forever.

Diamonds are UNIQUE

Like snowflakes and fingerprints, no two diamonds are alike. Each rough stone from which a diamond is polished has unique characteristics
– its own signature – so no two diamonds are identical. These variations are due to subtle colors, inclusions and trace-elements
which can be found in the Earth’s mantle.

Diamonds are UNIQUE
Diamonds are INDIVIDUAL

Diamonds are INDIVIDUAL

The extraordinary range of diamond options created by the availability of variations in cut color, clarity and carat means
that you can choose a diamond that perfectly suits the person you are giving it to and the occasion you are celebrating.

Diamonds are EXTRAORDINARY

Unaltered and untouched for billions of years, diamonds are unlike any other substance. They were brought to the surface between
25 and 400 million years ago, carried to the crust in sudden volcanic bursts – exploding like champagne from a shaken bottle.
They are a miracle of nature and a celebration of its power.

Diamonds are EXTRAORDINARY
Diamonds are UNCOMMON

Diamonds are UNCOMMON

The last significant discovery of diamonds was almost 20 years ago and only around 50 of the approximately 1,000 locations
around the world found to contain diamonds are viable for commercial mining. All the gem-quality diamonds ever polished
and used for jewelry would fit comfortably into one London double-decker bus.